Master the Art of Leadership Coaching. Try it free.

Practise with super-realistic AI coachees, receive actionable feedback, and transform your coaching skills with our cutting-edge platform.

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Built on Decades of Expertise

This platform was created by Ben Coppin, a professional with a rare blend of deep AI knowledge and a passion for leadership development.

Ben Coppin

Ben Coppin

AI Expert & Leadership Coach, UK

  • Pioneering AI since 1996

    Ben has dedicated his entire career to applied Artificial Intelligence, working at the forefront of the field.

  • Google DeepMind Alumnus

    He spent over a decade (2012-2025) in a leadership role at Google DeepMind, the world's leading AI research lab, helping to shape the future of the technology.

  • Published Author

    Authored the US college textbook "Artificial Intelligence Illuminated" (2004), educating the next generation of AI practitioners.

  • Certified Leadership Coach

    Ben is also a practicing leadership coach, bringing years of management and coaching experience. Visit his practice at scruffyleadership.com.

Application screenshot showing the main dashboard.
Application screenshot showing the feedback summary.
Application screenshot showing the main dashboard.
Application screenshot showing the feedback summary.

Why AIPractice.Coach?

Our platform is designed to provide a safe, effective, and insightful environment for managers and aspiring leadership coaches to hone their craft.

Realistic AI Coachees

Engage in dynamic role-play sessions with AI personas programmed with diverse leadership challenges and personalities. Experience true-to-life coaching scenarios.

Actionable Feedback

Receive detailed, constructive feedback on your coaching techniques, questioning style, and overall effectiveness after each session from our expert AI.

Skill Development

Identify your strengths and areas for improvement. Our platform helps you build confidence and refine the core competencies of effective leadership coaching.

Simple Steps to Elevate Your Coaching

1. Sign Up

Create your account for free in seconds and get immediate access to our practice tools.

2. Practise Coaching

Choose from various AI coachee personas and dive into realistic coaching scenarios.

3. Get Feedback & Grow

Receive AI-driven feedback to understand your impact and refine your approach.

Designed for Aspiring & Practising Coaches

Whether you're just starting your coaching journey or looking to sharpen your existing skills, AIPractice.Coach provides the tools you need to succeed. Perfect for:

Individuals enrolled in coaching certification programs.

HR professionals developing internal coaching capabilities.

Managers and leaders looking to improve their coaching skills.

Experienced coaches seeking a safe space for experimentation.

Simple, Transparent Pricing

Get full access to all our features with a simple monthly subscription.

Standard Tier

£10 /month
  • Unlimited text interactions with a wide range of AI personas.
  • Unlimited feedback and advice from the AI.
  • Low commitment Cancel any time.
Try it for free now!

Premium Tier

£29.99 /month
  • Unlimited video and voice interactions with a wide range of AI personas.
  • Video & voice makes coachees feel real.
  • Low commitment Cancel any time.
Try it for free now!

What Our Users Are Saying

"This is an incredible tool. It is fantastic that we can fine tune our skills without 'practicing' on people at the beginning."

- Rachel, Program Leader

"it's brilliant :) I LOVE it! I wish I could just give it to sooo many people. It'd be an invaluable resource for managers and leaders."

- Joanna, Manager

Ready to Transform Your Coaching?

Join AIPractice.Coach today and take the first step towards becoming an exceptional leadership coach.

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