Why AIPractice.Coach?
Our platform is designed to provide a safe, effective, and insightful environment for aspiring leadership coaches to hone their craft.
Realistic AI Coachees
Engage in dynamic role-play sessions with AI personas programmed with diverse leadership challenges and personalities. Experience true-to-life coaching scenarios.
Actionable Feedback
Receive detailed, constructive feedback on your coaching techniques, questioning style, and overall effectiveness after each session from our expert AI.
Skill Development
Identify your strengths and areas for improvement. Our platform helps you build confidence and refine the core competencies of effective leadership coaching.
Built on Decades of Expertise
This platform was created by Ben Coppin, a professional with a rare blend of deep AI knowledge and a passion for leadership development.
Ben Coppin
AI Expert & Leadership Coach, UK
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Pioneering AI since 1996
Ben has dedicated his entire career to applied Artificial Intelligence, working at the forefront of the field.
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Google DeepMind Alumnus
He spent over a decade (2012-2025) in a leadership role at Google DeepMind, the world's leading AI research lab, helping to shape the future of the technology.
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Published Author
Authored the US college textbook "Artificial Intelligence Illuminated" (2004), educating the next generation of AI practitioners.
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Certified Leadership Coach
Ben is also a practicing leadership coach, bringing years of management and coaching experience. Visit his practice at scruffyleadership.com.
Simple Steps to Elevate Your Coaching
1. Sign Up
Create your account in minutes and get immediate access to our practice tools.
2. Practise Coaching
Choose from various AI coachee personas and dive into realistic coaching scenarios.
3. Get Feedback & Grow
Receive AI-driven feedback to understand your impact and refine your approach.
Designed for Aspiring & Practising Coaches
Whether you're just starting your coaching journey or looking to sharpen your existing skills, AIPractice.Coach provides the tools you need to succeed. Perfect for:
- Individuals enrolled in coaching certification programs.
- HR professionals developing internal coaching capabilities.
- Managers and leaders looking to improve their coaching skills.
- Experienced coaches seeking a safe space for experimentation.
Ready to Transform Your Coaching?
Join AIPractice.Coach today and take the first step towards becoming an exceptional leadership coach.